Content Writing Interview Made Easy

We understand that you’re getting ready for a Content Writing Interview and are in the process of looking for relevant interview questions. Content writing is more complex than it may initially seem. It involves skillfully crafting information in a creative manner to provide value to the reader. Writers face the challenge of effectively presenting the necessary information within specified constraints. In this post, “Content Writing Interview Made Easy” we bring you easy solutions. We also talked about Common Content Writing Interview Questions and Answers and What Differentiates an Article from a Blog? As well as Interview Questions for SEO Content Writers and Tips to succeed in a Content Writing Interview.

A content writer is someone who’s really good at creating useful content that fits with a company’s theme. It’s a big job because the stuff they write online needs to help lots and lots of people.

Being a content writer isn’t just about websites; it’s also about writing for blogs, emails, and social media. These days, being a content writer is a popular job choice. Most especially for students, women, like stay-at-home moms, and folks who also dream of being writers someday. If you’re good at grabbing people’s interest and connecting with them, being a content writer might be a great fit for you.

That’s why we’ve put together some questions you can use if you’re being interviewed for a content writing job.

Common Content Writing Interview Questions and Answers

The main purpose of this post, “Content Writing Interview Made Easy” is to aid you better understand and answer questions. We shall now delve into the possible questions you can be asked in a content writing interview. Some of these questions are as follows;

What is Content Writing?

Content writing involves the task of crafting, organizing, and perfecting written material intended for online platforms, particularly for digital marketing purposes. This encompasses a diverse range of content forms, such as blog posts, instructional guides, product assessments, articles tackling societal issues, as well as scripts for multimedia elements like videos and podcasts.

In order to cater to the unique requirements of various websites, there is a need for skilled content writers. These writers are entrusted with the responsibility of generating tailored pieces like articles, blogs, reviews, and technical documents. This customization is essential because each website serves a specific audience, and therefore demands content that resonates with them and drives traffic to their platform. So, the role of a content writer is crucial in ensuring that the material effectively reaches and engages the intended audience.

What Differentiates an Article from a Blog?

The main difference between an article and a blog is how they’re written and presented.

An article is like a formal report. It’s structured and packed with facts about a specific topic. The writer might also add their own insights and research to make it interesting for readers.

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Now, a blog is a bit more laid-back. It’s more like discussing casually with someone. Bloggers can talk directly to their readers in a casual way.

So, when you’re asked about this in a content writer interview, they’re basically checking if you understand how to write in different styles. They want to know if you can be formal for articles and more relaxed for blogs. This helps them see if you’re a versatile writer!

Distinguish between a Copywriter and a Web content Writer

A copywriter and a web content writer have similar jobs, but they’re not exactly the same.

A web content writer is like a specialist for the internet. They know how to write stuff that works well on websites and blogs. They make sure the content fits the online format.

Now, a copywriter does something a bit different. They’re experts in creating words that sell. They write things for ads, like on TV or in magazines. Sometimes, a web content writer can also do this job, but not always.

So, think of it like this: a web content writer is like an internet expert, while a copywriter is a pro at making words sell things, especially in ads you see on TV or in print. Both are important jobs, just a bit different!

How does effective SEO copywriting benefit a website?

Having good SEO copywriting on a website is like giving it a big push forward. It helps the site show up higher in search results because it follows the rules set by Google that make it easy for search engines to understand and like. This means more people can find and visit the website, which is really important for businesses and getting information out there. So, in simple words, good SEO copywriting is like a secret weapon that helps a website get noticed by more people!

How do you decide what to write about?

For a content writer, figuring out the right topic can be a bit tricky. Here are some ways they can find fresh ideas:

  1. Understand who you’re writing for and what they want to know.
  2. Look into the important words and related terms in your field.
  3. Study what your competition is talking about.
  4. See what people are talking about on social media in your area of expertise.
  5. Keep an eye on blogs and websites in your field and read the writings of experts, commentators, critics, and business professionals.

What’s your understanding of SEO writing?

Questions like these often pop up in Content Writer interviews. SEO, or search engine optimization, is a crucial concept in today’s digital landscape. It involves crafting and fine-tuning content with the main aim of securing a top spot in search engines like Google.

SEO writing is a specialized skill, distinct from other forms of writing like blogging or copywriting. It calls for a specific set of techniques and approaches, which must be applied thoughtfully to achieve high rankings on major search engines.

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How to assess the effectiveness of content?

Determining what qualifies as successful content can vary depending on the organization. It’s influenced by factors such as target audience, marketing strategies, and objectives.

Nonetheless, there are methods to evaluate and gauge the performance of online content:

  • Traffic: This involves tracking the number of visitors and page views, indicating how often your page is viewed.
  • Engagement: Assessing how many individuals have expressed their approval through likes, comments, and shares.
  • Search engine optimization: Monitoring how many people discover the content through search engine queries.
  • Conversions: Evaluating the number of people clicking on a link and delving deeper into the content.

How would you employ social media marketing?

Social media marketing is currently one of the most effective methods for boosting sales and influencing potential customers, given its widespread use.

Platforms like Facebook, Instagram, and WhatsApp play a particularly crucial role in this digital age.

In my view, utilizing social media for business promotion requires a specific approach. Unlike content on websites, blogs, or technical materials, social media content needs to be concise, compelling, visually appealing, and packed with information to engage the audience.

Informal content, accompanied by videos and images showcasing the product, tends to be more impactful on these platforms.

What do you do when given a new project?

In content writer interviews, they often inquire about your strategy for tackling a new project. Employers seek organized individuals who can plan and execute their writing in a systematic manner.

Upon receiving a new writing assignment, I would kick off the project by conducting thorough keyword research using various tools. This helps in selecting the most appropriate keywords and setting the tone in alignment with the target audience.

Next, I focus on gathering authentic data and information. This involves sourcing material from a range of reputable outlets, including the internet, library resources, books, films, newspapers, documentaries, and academic journals.

Once armed with this comprehensive knowledge, I would commence the writing process, ensuring to integrate relevant images to complement the content. As the write-up nears completion, I would subject it to rigorous scrutiny using a suite of checking software.

I’d start by employing Grammarly for a meticulous grammar check. Following that, I would utilize plagiarism detection software like Copyscape to ensure originality. If both tools yield positive results, I’d proceed to submit the finished article.

Interview Questions for SEO Content Writers

In a job interview, the person asking questions might want to know about your skills in both writing and SEO. They might ask you things like:

Can you explain how you find and use keywords?


First, I figure out who I’m trying to reach and what they’re looking for. Then, I use tools like Google Keyword Planner, SEMrush, and Ahrefs to find the right words and phrases.

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After that, I make sure these words fit naturally in the content, so it’s easy to read for people.

How do you know if your SEO content is doing well?

Interviewers ask this to see if you can keep an eye on how your SEO content is performing.


I keep an eye on important numbers like how many people visit my content from search results, where my keywords rank, and how engaged readers are.

I use tools like Google Analytics and Search Console to help me keep track of these stats.

How do you keep yourself informed about the most recent SEO techniques and changes in algorithms?

This question checks if you’re committed to staying current in the field and can adapt to new developments.


I stay in the loop with the newest SEO techniques and updates in algorithms by reading industry news, joining conferences, and engaging in online communities and forums.

I also make it a point to be aware of any new technologies or shifts in SEO that could affect my work.

How do you deal with content that’s similar or the same, and how do you prevent it?

Interviewers want to know if you understand the value of original content for SEO and how you manage it.


I handle similar content by either getting rid of it or by using special tags to tell search engines which version is the main one.

I also use tools to check for any copying, so the content is always one-of-a-kind. I’m careful to create unique content and never copy or reuse existing material.

Tips to succeed in a Content Writing Interview

Getting ready for a content writer interview? Here are some tips:

  1. Have examples of your work ready, like articles, blogs, or successful campaigns you’ve been a part of.
  2. Be prepared to talk about how you research and create content, including how you come up with ideas and use keywords.
  3. Know what’s new in the industry, especially in SEO and making content that stands out.
  4. Show your love for writing and how creative you can be!\


By and Large, having answers for content writer interview questions is crucial to prepare and highlight your skills and experience.

Be ready to talk about how you write, understand SEO, and adapt to different situations and audiences. This shows you’re a good fit for the job. Don’t forget to share examples of your work and discuss what’s new in the field. Also, show your love for writing and how creative you can be. Remember, being a good team player and open to feedback is important for this job too!

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